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Toronto, Ontario 416-368-1990 Toll-free North America 15 Richmond ST E, Toronto, Ontario M5C1N2
Customer Research & Discovery - Sept 2019
9:00 AM - 11:59 PM Breather Co-working Facility
Date: September 20, 2019 to September 20, 2019
Where: Breather Co-working Facility, 425 Adelaide St. West , 2nd Floor, Suite 201, Room 2, Toronto, Ontario, Canada
Phone: N/A
Event Type: Business
Ticket Price: N/A
Overview Speaking directly to customers is one of the most important activities that Product Management professionals can perform. Effective insight from customers are the help us uncover their market needs that will drive the next generation of product innovation. Unfortunately, most people have had no experience in this skill and either avoid it or do it poorly. Developing the skills, using the best tools and developing the right experience for running customer interviews and workshops is vital for product success. Whether it is the development and testing of a Value Hypothesis, or presenting and testing an MVP experiment, or developing a detailed understanding of the customer needs to develop requirements or user stories Product Management professionals need to be able to plan and run an effective customer interview. Participants will get exposure to best-practice methods as well as hands-on exercises and in-depth discussions. Participants will learn how to be more effective and efficient when running interviews, ensuring outputs and insights drive confident decision-making. Who Should Attend Product, Marketing and User Experience people who need to engage with customers and internal stakeholders to uncover insights, validate them (and sometimes invalidate them) and understand the results. Course Outline What is Product Discovery? The Product Discovery Framework Product Research and Thinking Modes Defining Research Objectives Problem Space vs Solution Space Why are Customer Interviews so important to the process? Common Objections to Interviewing Quantitative vs. Qualitative research methods Different approaches to interviewing Recruiting and Screening Interview Candidates Planning Interviews Conducting Interviews Analysis and Insights Learning Outcomes Participants will learn how to: Identify the best method for gathering information Effectively plan for a workshop and interview - including organising participants and writing guides Effectively facilitate sessio